In today's digital age, the speed at which information spreads demands that organisations adopt a proactive, structured approach toward anticipating and managing crises.
However, only 21% of PR and comms teams rate their ability to prevent crises as "excellent," according to the 2024 Global Comms Report.
Use this 3-step checklist to not only prepare for managing a crisis, but also preventing one in the first place.
The Crisis Comms Checklist guides your strategy development - from media monitoring processes and stakeholder communications planning to identifying key advocates and influencers.
The more prepared you are now, the better positioned you will be to manage a crisis should it occur.
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